Expanding your ecommerce to new markets is not all glitter & shine. It takes resources, planning and great execution.

In this week’s Thought, I will share my learnings so you don’t have to repeat my mistakes:

👉 When is the right time to open a new market.

👉 Creating a separate P&L and forecast for each market.

👉 Lean testing vs. “all in”: why localization matters & why market research is overvalued.

👉 Channels & strategy: Examples how each market is different. And sharing different GTM strategies: Big bang vs soft launch.

👉 Who to hire, when & how new markets impact your teams, company culture, language and processes.

👉 How to evaluate market performance & iterate.

Timestamps:
(0:00 ) - Introduction
(0:18 ) - When is The Right Time to Expand into More Markets?
(1:27 ) - P&L and Forecast for Each Market
(3:10 ) - Lean Testing vs. “All In”
(5:37 ) - Channels & Strategy
(8:35 ) - Hiring & Team (Language, Culture & Processes)
(13:11 ) - Evaluation and Iteration
(15:04 ) - Final Thoughts

Check out the full transcript on forwrdthinking.com

Resources:
Discover waterdrop: http://waterdrop.com

About the Host: Christian Hoppe
Chris started his journey in marketing and ecommerce 15 years ago and quickly made a name for himself by scaling the D2C operations for waterdrop from $5 million to $100 million in just three years.

His expertise has also led him to work as a fractional CMO with multiple 7- to 9-figure brands.

Today, he drives growth for winning ecommerce brands through Forwrd Agency, while also investing in and operating his own portfolio of businesses.

Connect with Chris:
LinkedIn - https://www.linkedin.com/in/christianmhoppe
X/Twitter - https://twitter.com/christianmhoppe

🎙About Forwrd Thinking
Forwrd Thinking delivers straightforward advice and discussions on growing ecommerce businesses through its podcast and newsletter. It focuses on practical strategies and real-world insights for direct-to-consumer success.

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Want to be a guest or sponsor an episode?
Contact us at: chris@forwrdthinking.com